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Grant Award View - GA218792
BFFI2
GA ID:
GA218792
Agency:
Department of Industry, Science and Resources
Approval Date:
14-Dec-2021
Publish Date:
24-Feb-2022
Category:
Industry Innovation
Grant Term:
21-Feb-2022 to 23-Jun-2024
Value (AUD):
$418,000.00
(GST inclusive where applicable)
One-off/Ad hoc:
No
Aggregate Grant Award:
No
PBS Program Name:
DISR 21/22 Investing in science, technology and commercialisation
Grant Program:
Boosting Female Founders Initiative
Grant Activity:
BFFI2
Purpose:
Persollo Group is a social media monetisation SaaS platform that offers social e-commerce, analytics and link management solutions. Powered by in-house built machine learning algorithms (AI) ,the platform is the first in the market to offer a combination of tools - influencer ads, instant checkout and sophisticated analytics products - to help businesses (brands, agencies, influencers) accelerate their earnings on social media. BFFI funds will be used to scale up commercial expansion into Asia-Pacific and US and will also be used to further develop AdRevenue distribution engine and payment integrations to support the fast growth of current state of 360k users in 195 countries, with 14M monthly visits.
GO ID:
GO Title:
Boosting Female Founders Initiative – Round 2
Internal Reference ID:
BFFGII000510
Selection Process:
Open Competitive
Confidentiality - Contract:
No
Confidentiality - Outputs:
No
Grant Recipient Details
Recipient Name:
PERSOLLO PTY LTD
Recipient ABN:
38 607 490 611
Grant Recipient Location
Suburb:
LEICHHARDT
Town/City:
LEICHHARDT
Postcode:
2040
State/Territory:
NSW
Country:
AUSTRALIA
Grant Delivery Location
State/Territory:
NSW
Postcode:
2040
Country:
AUSTRALIA