Grant Award View - GA85500
This exhibition will be curated, produced and exhibited online and will...
The project activity is focused on creative content and platform development, aligned with the promotion of the Australian architecture exhibition across Australian and Chinese social media platforms via the online communications channels of UQ, The Australian Embassy, Beijing and Austrade.
The themes for the content will be developed in consultation with the project advisory panel, DFAT and Austrade. The focus will be on extent, capacity, expertise and collaboration across project types and scales.
Content and materials will highlight the scope and quality of Australian architectural services and include:
· Four thematic videos.
· Teaser video clips as pre-roll or highlights.
· Project micro-site.
· Hero compilation for use at trade exhibitions and conferences.
· Social media/messaging packages and mini stories translated into Chinese
· Digital map of recent and upcoming architectural projects.
Formatting requirements include:
· Easy transmission via WeChat and Weibo.
· QR codes that link to project micro-site and other online/social promotion.
· Chinese subtitles, with transcriptions in English.