To access this element change to forms mode OFF
Grant Award View - GA85534-V1
Young Australians and the promotion of alcohol on social media
GA ID:
GA85534-V1
Agency:
Australian Research Council
Approval Date:
19-Jun-2020
Variation Publish Date:
2-Aug-2021
Variation Date:
27-Jul-2021
Category:
Humanities, Arts and Social Sciences (HASS) Research
Grant Term:
1-Jul-2020 to 30-Jun-2023
Value (AUD):
$292,543.90
(GST inclusive where applicable)
Varies:
GA85534
- Young Australians and the promotion of alcohol on social media
One-off/Ad hoc:
No
Aggregate Grant Award:
No
PBS Program Name:
ARC 19/20 Linkage
Grant Program:
Linkage Projects
Grant Activity:
Young Australians and the promotion of alcohol on social media
Purpose:
This project aims to determine how young people engage with alcohol and nightlife marketing on social media platforms like Facebook, Instagram, and Snapchat. Companies now leverage the power of social media to create advertisements that are made and shared by young people, targeted to them in particular times, places and contexts, and are thus difficult to monitor and regulate. The project will use computational, big social data approaches and youth informants to assess the pervasiveness of branding on social media and how it shapes youth cultures. This work will extend media and cultural studies and support the development of effective monitoring and regulation of online marketing in general, with a particular focus on alcohol.
GO ID:
GO Title:
Linkage Projects for funding applied for in 2019
Internal Reference ID:
LP19 Round 1
Selection Process:
Targeted or Restricted Competitive
Confidentiality - Contract:
No
Confidentiality - Outputs:
No
Grant Recipient Details
Recipient Name:
The University of Queensland
Recipient ABN:
63 942 912 684
Grant Recipient Location
Suburb:
ST LUCIA
Town/City:
ST LUCIA
Postcode:
4067
State/Territory:
QLD
Country:
AUSTRALIA
Grant Delivery Location
State/Territory:
QLD
Postcode:
4067
Country:
AUSTRALIA