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Grant Award View - GA142555-V2
Optimal Fundraising Design in a Competitive Market: A Unifying Framework
GA ID:
GA142555-V2
Agency:
Australian Research Council
Approval Date:
11-Dec-2020
Variation Publish Date:
17-Aug-2021
Variation Date:
17-Aug-2021
Category:
Humanities, Arts and Social Sciences (HASS) Research
Grant Term:
17-Jun-2021 to 16-Jun-2024
Value (AUD):
$177,100.00
(GST inclusive where applicable)
Varies:
GA142555
- Optimal Fundraising Design in a Competitive Market: A Unifying Framework
One-off/Ad hoc:
No
Aggregate Grant Award:
No
PBS Program Name:
ARC 20/21 Discovery
Grant Program:
Discovery Projects
Grant Activity:
Optimal Fundraising Design in a Competitive Market: A Unifying Framework
Purpose:
Increased competition from over 57,000 registered charities and a recent 6% decrease in individual donations, have increased the need for charities to improve their fundraising strategies. This project aims to develop a comprehensive framework – based on theories from marketing, psychology, economics, sociology, and philanthropy— and develop novel methodologies to determine effective charitable fundraising strategies in a competitive marketplace. Key outcomes will include the theoretical model, and tests using conjoint choice-experiments, controlled field experiments and 10 years of giving data from 4 million Australian donors. These outcomes will enhance fundraising practice, ensuring charities can better serve the Australian public.
GO ID:
GO Title:
Discovery Projects for funding commencing in 2021
Internal Reference ID:
DP21 Round 1
Selection Process:
Targeted or Restricted Competitive
Confidentiality - Contract:
No
Confidentiality - Outputs:
No
Grant Recipient Details
Recipient Name:
The University of Queensland
Recipient ABN:
63 942 912 684
Grant Recipient Location
Suburb:
ST LUCIA
Town/City:
ST LUCIA
Postcode:
4067
State/Territory:
QLD
Country:
AUSTRALIA
Grant Delivery Location
State/Territory:
QLD
Postcode:
4067
Country:
AUSTRALIA