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Grant Award View - GA68486

Innovative Use of Customer Data for Business Growth

Contact Details

ARC NCGP General Enquiries

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02 6287 6600

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GA ID:
GA68486
Agency:
Australian Research Council
Approval Date:
20-Dec-2019
Publish Date:
6-Jan-2020
Category:
Humanities, Arts and Social Sciences (HASS) Research
Grant Term:
4-May-2020 to 31-Dec-2024
Original: 1-Jan-2020 to 31-Dec-2021
Value (AUD):
$260,128.00 (GST inclusive where applicable)
Variations:
One-off/Ad hoc:
No
Aggregate Grant Award:
No
PBS Program Name:
ARC 19/20 Discovery
Grant Program:
Discovery Projects
Grant Activity:
Innovative Use of Customer Data for Business Growth
Purpose:
This project aims to apply and adapt the latest machine learning techniques to enable companies to utilise their existing customer data to reveal purchase motivations, product preferences, and responsiveness to marketing communications for each single customer. A widespread practice in marketing is to partition customers into broad groups, but customers expect products and services that are tailored to their individual needs. This presents extreme challenges due to the size and complexity of customer databases. The expected outcomes will enable Australian companies to attract and retain more customers, and make more efficient use of their marketing budget. Benefits include equipping companies to better compete domestically and globally.
GO ID:
GO2019
GO Title:
Discovery Projects for funding commencing in 2020
Internal Reference ID:
DP20 Round 1
Selection Process:
Targeted or Restricted Competitive
Confidentiality - Contract:
No
Confidentiality - Outputs:
No

Grant Recipient Details
Recipient Name:
Monash University
Recipient ABN:
12 377 614 012

Grant Recipient Location
Suburb:
CLAYTON
Town/City:
CLAYTON
Postcode:
3168
State/Territory:
VIC
Country:
AUSTRALIA

Grant Delivery Location
State/Territory:
VIC
Postcode:
3168
Country:
AUSTRALIA

Contact Details

ARC NCGP General Enquiries

:
02 6287 6600

: